How Maid to Clean Became Melbourne’s Best Cleaning Company

Maid to Clean was founded in 2014 by Edward Clayton, who noticed a major gap in the Melbourne cleaning industry: it wasn’t possible to book a house cleaner online. With a vision to bring technology into the cleaning space, Edward set out to build a business that made it easy for customers to book premium cleaning services online, reclaim their free time, and spend it doing the things they love.

Eleven years later, Maid to Clean has grown into one of Melbourne’s largest and most respected cleaning companies. With over 300 professional cleaners and a dedicated office team of 19, our mission has evolved: we now aim to build a business that benefits everyone it touches, providing exceptional value to our cleaners, our customers, and our office team. Maid to Clean offers an assortment of cleaning services, from one-offs, regular services, spring cleans, end of lease cleaning, steam cleaning, office cleaning and more.

Operating more efficiently, and creating more happiness than ever before, it’s widely believed that Maid to Clean is the best cleaning company in Melbourne. Let us tell you why.

Customer Focused Approach 🤝

From Day 1, Maid to Clean set out to solve the common frustrations customers face when dealing with the average cleaning company.

One of the biggest issues in the industry is unreliable staff. Many companies struggle to provide consistent, dependable service — which is why we made Reliability one of our core, STAR values. We put a huge emphasis on hiring and supporting the most reliable, professional cleaners possible, so our customers always know they’re in safe hands.

Another major problem is the lack of transparency around pricing. Too often, customers are lured in with “obligation-free quotes” only to be hit with unexpected, inflated pricing after investing their time. At Maid to Clean, we are passionate about ultimate transparency. We provide all pricing upfront and always keep our customers fully informed about any changes — along with clear reasons if any adjustments are needed.

And finally, attention to detail has to be one of the top pain points of customers with other companies. As mentioned above, Maid to Clean is laser-focused on providing the most detailed cleaning service possible… In fact, our aim is to provide hotel-style cleaning on all our services, including Maid to Clean’s trademark finishing touches!

It’s all part of our commitment to creating a cleaning service that’s built on trust, clarity, and consistency.

Reputation 🤞

When it comes to reputation, Maid to Clean simply leads the pack. No other cleaning company in Melbourne has the same volume or quality of reviews. We are proud to have:

• Over 1,500 reviews on Google with an average rating of 4.8
• Over 1,300 reviews on Product Review with an average rating of 4.9

Our reputation is built on consistent, high-quality service and a commitment to customer satisfaction.

Data-Driven Quality and Reliability 🕕

Maid to Clean is unlike most service businesses – our operations are powered by cutting-edge technology and data. We’ve integrated advanced software and automations that allow us to collect and analyse huge amounts of data while keeping workflows efficient.

With the click of a button, our management team can access detailed reports on the Quality, Reliability, and Conduct of every cleaning team. This data is reviewed regularly, enabling us to take immediate action when improvements are needed and ensure top-performing teams are looking after our clients.

Our current performance stats speak for themselves:

• 96% Quality Score – 96% of our customers report being happy with their service
• 96.5% Reliability Score – 96.5% of our cleans happen as scheduled without delays or rescheduling
• 97.5% Conduct Score – 97.5% of our cleans are carried out in full alignment with MTC policies and procedures

Tech-Driven Success 💻

Maid to Clean may very well be one of the most technologically advanced cleaning companies in the world. We utilise tools such as Zapier, Power Automate, custom-built software, and macros to automate over 50,000 tasks every month. This automation drastically reduces administrative load, allowing our team to focus on delivering outstanding service to our customers and supporting our cleaners.

Fair Prices and Fair Pay 💰

We believe the best service starts with the best people—and to attract the best, we pay the best. Maid to Clean pays both its office staff and cleaning professionals above market rates, which helps us attract and retain top-tier talent. This consistent investment in people results in better quality service for our customers.

Supporting Social Enterprise 💕

We’re proud to support those in need. In 2025 alone, we’re on track to donate over 60,000 meals to disadvantaged individuals through our partnership with Make a Difference Community. For every clean completed, we donate a meal.

We also provide a welcome gift to every new regular customer, which supports Kenshi Candles – a social enterprise that employs Chin refugees and contributes further to our mission of creating a business that gives back.

Team and Culture 👫

We are incredibly proud of our growing and diverse team. Today, Maid to Clean includes over 300 cleaners and 19 office team members. We’ve focused heavily on building a strong Employee Value Proposition, and have introduced a range of new initiatives to make MTC a fantastic place to work:

• Increased penalty rate payments for cleaners and office staff
• Birthday leave for all employees
• Flexible working arrangements
• Regular team and departmental social events

Our team has never been stronger, and we’re excited to keep evolving and building a culture that people want to be part of. One of the goals of Edward, the Owner, is to continually build on the Employee Value Proposition it offers the team, to ensure that Maid to Clean stays ahead of the pack and always provides unmatched value to its Team.

Unrivalled Recruitment Process ✨

The COVID-19 pandemic forced us to rethink recruitment as labour shortages hit hard. The result? We developed one of the most robust and effective recruitment funnels in the industry. Even now, with the labour market stabilised, our system gives us a powerful advantage.

Our recruitment process includes:

• Screening thousands of candidates monthly
• Initial phone interviews
• In-person interviews
• A practical, half-day workshop led by our Quality Agents
• A standardised scoring matrix based on workshop results, interviews, and geographic demand
• Half-day orientation covering our systems and culture
• A 6-week onboarding support period

This system ensures we only bring on team members who are the right fit for MTC – and sets them up for success from day one.

Award-Winning Business 🏆

Maid to Clean’s ongoing success has been recognised with numerous prestigious awards over the years. We’re proud to have been acknowledged for our dedication to quality, trust, and customer satisfaction. Some of our notable awards include:

• Small Business Champion Award – 2023

• Product Review’s Best House Cleaning Business – 2024 & 2025

• Build Magazine’s Most Trusted Cleaning Business – 2022 & 2023

• APAC Insider’s Most Respected Cleaning Business – 2022, 2023 & 2024

• Three Best Rated – Best House Cleaning Business – 2022, 2023 & 2024

…and many more! There are simply too many to list, but each one reflects our unwavering commitment to excellence.

Conclusion

From humble beginnings to a tech-powered cleaning leader, Maid to Clean has never strayed from its mission: to make life easier for Melburnians by providing reliable, premium, people-first cleaning services.

With unmatched reputation, data-driven performance, high-quality team members, and a passion for giving back, we’re confident Maid to Clean is the best cleaning company in Melbourne.

Not convinced? Try us today and experience the difference for yourself.